For newly established companies, it is critical to measure the ROI. They must have complete intelligence of the progress of marketing campaigns using tools that help contribute most to nurture the revenue. In the study, experts have found that 65% of the companies fail to make best practices for marketing analytics in the marketing project. When they use most suitable CRM system, they can avail precision facts and figures on one platform that makes them prepare for better future.
2. Social media
A business is used to depend on promotion- the more marketing of its services and products, the more will be the output and ROI. Social media helps in determining targeted niche with limited efforts. It also influences marketers and SEO people to build processes that sustain relationship with clients using easy communication and personalized access approach.
3. Lead scoring
In order to raise the sales charts, business marketers have to prioritize the sales-ready lead. By determining the niche market and using apt tools at right time is beneficial to score more leads. Identification and filtration of leads should not be overlooked as it prevents you from wasting time on non-potential clients.
4. CRM integration
The most critical tool in marketing industry is CRM system. You just need segmented data in the database, CRM system to connect with potential clients, tools set to streamline business processes and the seamless CRM development integration services of everything.
CRM is worth investing for B2B marketers to prepare strategies for accelerating potential leads rate.
The Spring 2015 release of MS CRM suite brings a new social center where sales, marketing, and service teams are able to monitor social topics and directly engage to communities. The suite helps companies in creating end-to-end customer interactions using social posts, while social analytics tools are offering text mining, social activity map, and cloud visualization.